We knew that being connected had a price – our data. But we didn’t care. Then it turned out that Google’s main clients included the military and intelligence agencies. <…>
Where we go, what we do, what we talk about, who we talk to, and who we see – everything is recorded and, at some point, leveraged for value. Google, Apple and Facebook know when a woman visits an abortion clinic, even if she tells no one else: the GPS coordinates on the phone don’t lie. One-night stands and extramarital affairs are a cinch to figure out: two smartphones that never met before suddenly cross paths in a bar and then make their way to an apartment across town, stay together overnight, and part in the morning.
They know us intimately, even the things that we hide from those closest to us. In our modern internet ecosystem, this kind of private surveillance is the norm. It is as unnoticed and unremarkable as the air we breathe. But even in this advanced, data-hungry environment, in terms of sheer scope and ubiquity, Google reigns supreme.
As the internet expanded, Google grew along with it. No matter what service it deployed or what market it entered, surveillance and prediction were cooked into the business.