GM tracked radio listening habits for 3 months: Here’s why

GM tracked radio listening habits for 3 months: Here’s why

Many automakers are reluctant to even ask customers whether the automaker can monitor their in-vehicle habits, Ramsey said.

”Toyota has pretty much said they’re not going to do it,” said Ramsey. ”So GM is positioning itself as one of the only ones right now to actively monetize their data from their connected vehicles.”

Ramsey said GM wants to analyze the data and then use it or share it with other businesses. If the data helps produce better ads that lift an advertiser’s revenue, GM would then ask for compensation, he said.

https://eu.freep.com/story/money/cars/general-motors/2018/10/01/gm-radio-listening-habits-advertising/1424294002/

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